High Tech Cup - reissue of the regatta that has existed for more than five years. The regatta relies on amateur yachting and those who came to sail at a conscious age, discovering a new format of active recreation.
The development of the regatta made it not just sailing races, but a sort of club of interests, which grew into an industry community. The professional affiliation of the majority of participants is IT, more than 80% of drivers are IT and technical directors, or people directly related to the ICT sector.
The participation of our team in the Regatta has become a good tradition. But this year, Telecom birzha became not only one of the participants of the sailing competitions, but also acted as a partner of the racing stage, called "CirEx Sharks by High Tech Cup" - a race in the format of match flights.
"Any medium / large business has a task to develop relations with key customers," says Vasily Pimenov, Development Director at Telecom birzha, the task of making it bright and really interesting. At the same time, the audience is sophisticated, but if you set the task "not to surprise," but to "carry away," then it is difficult for sailing regattas to find an alternative. It is especially important for us that it unites very strongly and allows us to communicate with customers in a friendly format, a format of like-minded people. " Telecom birzha is a partner of the regatta racing stage; within the framework of the competition, one race day will be held for the Cirex Cup.